CRM & Sales Operations Manager

Remote

  • Brazil
  • Posted 19 h ago
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Job description

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation.

We are strengthening our commercial function and looking for a CRM & Sales Operations Manager to own the CRM, the sales process and data quality across the full funnel, from first contact to order handover. This is a hands-on, senior individual contributor role with no direct reports.

Employment Type

  • Full-time 8.30 am - 5 pm, NY (EST zone).
  • Remote work.
  • B2B contract (sole proprietorship status or corporate entity).

Key responsibilities:

CRM setup and process design

  • Personally configure CRM fields, stages, reports and automation; scope complex changes and integrations for developers and test them before release.
  • Define rules for each stage: goal, entry and exit criteria, required data and next steps.
  • Set ownership at each stage and at handover, and agree SLAs for response time and escalation.

Process control and data quality

  • Audit deals to check that CRM stages and next steps match actual client communication.
  • Monitor overdue tasks, stalled deals, missing next steps and missing loss reasons.
  • Keep CRM data accurate and resolve recurring issues with team leads.

Training

  • Write short CRM instructions and train sales reps and team leads to manage deals correctly, including after every change.

Reporting and analytics

  • Build funnel reports and dashboards: conversion by stage, stage duration, loss reasons and SLA adherence.
  • Measure the impact of process changes and share data with sales leadership and the Sales Effectiveness Manager.

Automation and AI

  • Use AI to analyze CRM data and prepare next actions for reps, with human review before anything reaches a client.
  • Build AI workflows for the sales team and maintain AI agents and bots connected to the CRM.

Requirements

The core of this role is hands-on CRM administration and sales process design.

  • 5+ years of experience in CRM administration, sales operations or revenue operations, including owning the CRM and sales processes, not only supporting them.
  • Hands-on CRM setup (HubSpot, Salesforce or similar): fields, stages and permissions.
  • Hands-on experience bringing AI into a sales team’s daily work, from building to measuring results.
  • Understanding of the full sales cycle, from first contact to order handover.
  • Experience designing deal stages, handover rules and SLAs.
  • Experience automating deal workflows and writing requirements for integrations.
  • Experience fixing CRM data issues and building sales reports personally.
  • Strong analytical skills and careful conclusions from data.
  • Experience training sales reps to work correctly in the CRM.
  • Experience driving change through team leads without direct authority; strong team player.
  • Fluent English (C1/C2)

Nice to have

  • Setting up or migrating a CRM from scratch.
  • Experience with a complex physical product with a long sales cycle.

Benefits

  • Competitive base salary + performance-based bonuses.
  • Full ownership of the CRM and sales operations in a fast-growing U.S. company, with the freedom to build them the right way.
  • Direct influence on how the sales process runs, with data that leadership relies on.
  • Hands-on work with automation and AI in real sales processes.
  • Joining a highly professional and dynamic team.
  • Exciting experience working with prestigious clients in the US market.

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