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Job description
About the company
Our client is a health technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead growth planning and execution for a consumer product, combining community building, experimentation and content. The role suits a hands-on marketer who can represent the brand publicly and back decisions with measurement.
What you'll do
- Grow the early audience through live community gatherings, collaborations with online creators and word-of-mouth incentives.
- Design and run growth experiments across acquisition, retention and referral, then scale what performs.
- Work with the founder on product-led growth loops informed by product feedback and usage data.
- Develop the brand story and content across video, campaigns and digital channels, including support for founder-led content.
- Measure which activities drive attendance and which move the core metrics, staying resourceful and disciplined.
Requirements
What we're looking for
- 1 to 2 years of experience owning growth marketing from the ground up at a consumer startup.
- Hands-on experience in acquisition and top-of-funnel growth, including community building and referral channels.
- Hands-on experience creating video and social content, building it yourself at first and later leading others.
- Comfort being the public face of a company and generating enthusiasm around it.
- Strong data habits, with the ability to turn experiments into clear conclusions.
Bonus points
- Experience in brand, community, events or email marketing.
- Experience in consumer health, wellness or performance.
- A direct-to-consumer background rather than pure B2B.
- Experience growing a social account to a real following, whether your own or someone else's.
Benefits
Compensation and benefits
- Base salary: USD 130,000 to 150,000
- Equity
- Employee benefits package
- Paid time off
Location and work model
- San Francisco, California, United States
- On-site, 5 days in-office per week
- Full-time