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Job description
About the company
Our client is a legal services company.
The role
Raydar is recruiting for this role on behalf of our client. Drive paid social acquisition, landing page conversion and lifecycle messaging as a senior marketing operator. The role pairs channel strategy and budget management with hands-on testing, light web changes and automated email and SMS programs. Success depends on analytical rigor, fast prioritization and careful review of every campaign before launch.
What you'll do
- Set strategy, budgets and performance targets across paid social channels and manage outside agency partners.
- Plan a steady creative testing schedule to learn which messages, formats and hooks resonate with each audience.
- Track the conversion path from ad click through to sign-up and completion, and turn drop-off findings into prioritized fixes.
- Design and run landing page experiments on copy, layout, forms and eligibility flows, making minor web edits directly and partnering with engineers on larger builds.
- Build and operate lifecycle email and SMS programs covering onboarding, abandoned sign-up follow-up and reactivation of the existing user base.
Requirements
What we're looking for
- Experience managing large paid social budgets on Meta and TikTok, with significant monthly spend.
- Hands-on experience running lifecycle marketing programs on a major messaging platform.
- Strong technical CRM skills, including event setup, deliverability, segmentation and templating.
- Ability to analyze funnels and cohorts with SQL and web analytics tools.
- Comfort prioritizing ruthlessly, iterating quickly and declining low-impact work.
- Ability to set up quality and compliance checks that campaigns and pages must pass before they launch.
- Skill in using AI tools and automation to speed up campaign builds and reporting.
Bonus points
- Experience at consumer-facing startups or small companies where people wear multiple hats.
- Experience in regulated industries such as legal, finance or healthcare.
Benefits
Compensation and benefits
- Base salary: $120K - $160K
- Equity
Location and work model
- Remote (US)
- Full-time