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Job description
ABOUT BRANCHLAB
BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.
Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.
BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.
Reporting To: VP of Growth Marketing
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
THE OPPORTUNITY
BranchLab is seeking a Technical Product Marketing Manager to make our platform easy to understand, adopt, integrate with, and use across customers, partners, and internal teams.
This role sits at the intersection of Product, Engineering, Sales, and Client Services—translating how BranchLab works into clear, scalable product education and enablement. As AI changes how users access product knowledge, this person will also help evolve our approach beyond traditional documentation toward more dynamic, AI-enabled experiences.
WHAT YOU WILL DO
Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement.
Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials for customers and partners.
Partner with Product and Engineering to ensure new features are understandable, well-documented, and ready for customer adoption.
Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants, MCP, and agent-enabled support and onboarding.
Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, release communications, and training materials.
Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works.
Identify opportunities to make onboarding, implementation, and ongoing platform usage more intuitive and self-service.
Serve as a bridge between technical teams and the commercial organization, ensuring product capabilities are communicated accurately and consistently.
WHAT YOU WILL BRING
6+ years in technical product marketing, product marketing, product enablement, solutions consulting, technical writing, or a related technology role.
Experience with SaaS, data platforms, healthcare technology, or AI products strongly preferred.
Deep working knowledge of APIs, integrations, data workflows, developer platforms, and AI-enabled products
Ability to communicate emerging AI technologies such as retrieval-augmented generation, Model Context Protocol (MCP), tool calling, and AI-native product experiences.
Exceptional ability to turn complex product functionality into clear, useful experiences for different audiences.
Strong written communication, organization, and attention to detail.
Experience partnering closely with Product and Engineering teams.
WHY JOIN BRANCHLAB?
Mission that matters: Build privacy-first AI that supports real-world health outcomes.
Build with the best: Work alongside experts in healthcare data, AI and life sciences commercialization who are building what’s next.
Small team, big impact: Your work ships, gets seen and shapes the product.
Competitive salary + equity: Meaningful ownership in the company you’re helping build.
Comprehensive health coverage: Medical, dental and vision plans with generous employer contributions, including HSA-eligible options.
401(k) retirement plan: Traditional and Roth options, with eligibility starting on day one.
Hybrid offices in Boulder and NYC: Company offsites, weekly team lunches and in-office perks.
Equal Employment Opportunity
BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination, harassment, and retaliation. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, disability, genetic information, marital, familial or caregiver status, military or veteran status, or any other characteristic protected by applicable law.
Applicants and employees have the right to request a reasonable accommodation for a disability, pregnancy, childbirth or a related medical condition, or sincerely held religious belief or practice. To request an accommodation during the application or interview process, please contact people@branchlab.com.
BranchLab prohibits retaliation against anyone who requests an accommodation, reports discrimination or harassment, participates in an investigation, or otherwise exercises rights protected by law.