Senior Product Builder, Brand

Join ShopMy - Powering the Future of Digital Marketing

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.

At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

About the Role

We're hiring a Senior Product Builder to focus on the Brand experience at ShopMy.

This is not a typical product management role - this is a builder's role with a lot more ownership. Builders own the UX of what they ship and push production code themselves, usually with AI tools like Claude Code or Cursor. There is no spec-and-handoff step here.

Brands are where ShopMy's revenue comes from. They use ShopMy to discover creators, run gifting programs and paid collaborations, track attribution, and measure ROI on their creator marketing spend. You'll own brand-facing surfaces such as discovery and search, gifting, campaigns and Opportunities, analytics and reporting, and the daily tools brand teams use to operate at scale.

We're looking for someone with real UX and product design depth. A lot of Brand work moves quickly and won't have a dedicated designer attached, so you'll take a problem from a rough signal to a designed, built, and shipped feature yourself.

Please note: This role is based in NYC, and we are not considering fully remote candidates at this time.

What We're Looking For

We need someone who embodies three qualities:

You're a builder who designs. You think in flows and complete systems. You can design the experience, prototype it, ship the code, and reason through how data moves underneath it. Changes on the Brand side rarely stay contained (they touch billing, affiliate tracking, catalog, and the creator experience), so you think through the chain reaction before you ship. When you bring Engineering and Design in, you bring something real: a working prototype, a clear flow, sharp scope and tradeoffs.

You are a creative. Great product doesn't emerge in a straight line. You're comfortable sitting in ambiguity long enough to find something good, but not so long that nothing ships. You know when to open up possibilities and when to collapse them into something real, and when it's time to push a project over the line.

You are a sleuth. The organization will hand you noise: feature requests from brand partners, sales asks, competitor moves, partial diagnoses. You assume what you're hearing is filtered, incomplete, or slightly wrong. B2B adds another layer, since the person using the product often isn't the person holding the budget. You read between the lines and find the real problem worth solving.

The Work

Builders here handle two types of work, and we need someone strong at both:

• Continuous feature and enhancement work. A steady cadence of improvements across brand surfaces, shipped quickly and often without a designer in the loop. Expect most of your early impact to come from here.

• Larger roadmap projects. Quarter-long bets on the systems, such as pricing and the workflow for brands requesting and working with creators.

What You’ll Do

• Own brand-facing product surfaces end to end, including creator discovery, gifting, campaigns, analytics, attribution, and reporting
• Design the UX yourself: flows, prototypes, and production-ready front-end work, without waiting for a designer to go first
• Ship code to production, usually with AI coding tools, and stay close through the last mile: how the feature behaves, where it breaks, how it performs
• Diagnose real problems from organizational noise: brand feedback, sales and CS escalations, usage data, and competitive moves
• Partner with Engineering, Design, ML, and Data on larger, more technical projects
• Work closely with ShopMy's Brand Growth and Client Strategy teams to understand the brand buyer's world: their workflows, pain points, and how they measure success
• Balance a fast stream of iterative improvements with quarterly roadmap bets

What Success Looks Like

You judge yourself by what is live in production. Ideas, documents, designs, and prototypes are inputs to the work, not the work itself. Until something is running in production and changing behavior, the job is not finished.

Success is not measured by how quickly work moves through phases, how many meetings are run, or how polished the intermediate artifacts appear. Real product work is recursive. You know when to slow down to shape the right solution and when to push to get it into users' hands.

The only reliable signal of success is a product that exists in production and makes the company better.

What You Bring

• Experience building B2B or marketplace software products as a product designer, product manager, or engineer (ideally some combination)
• A strong product or UX design foundation: you can sketch flows, critique interfaces, and make good UX calls on your own
• Recent hands-on building experience: you've personally shipped working software and you're comfortable writing production code with AI tools
• A portfolio, GitHub, or personal site showing products you personally shaped and shipped (preferred)
• 0 to 1 experience inside a larger product: you've taken an idea from nothing to live and owned the outcome
• Technical fluency: you understand APIs and data models and can reason about how a change ripples through connected systems
• B2B product instincts, especially for products where the end user isn't the budget holder
• Real interest in, and opinions about, creator marketing, affiliate, and how brands measure ROI. Brand-side experience isn't required, but you should care about this space
• Comfort with high ownership on a small team where you're expected to unblock yourself

 Bonus

• Experience in a space adjacent to ours: creator economy, marketing tech, affiliate, ad platforms, or commerce
• Founder or founding product hire background
• Experience turning sales and CS feedback into product direction
• CS degree or engineering background

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations. 

The provided salary range is base salary, exclusive of bonus potential or commission, and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

Benefits & Perks

ShopMy invests in more than compensation. We support your health, your growth, and your life outside of work.

• Equity in ShopMy - Every employee is an owner; all roles receive equity
• Monetize Your Influence - Every employee builds and grows their own ShopMy page
• 401(k) with Company Match - 3% employer contribution, fully vested
• Healthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage
• Mental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no cost
• Flexible PTO - Take the time you need, including your birthday off
• 13 Company Holidays
• 14 Weeks of Paid Parental Leave
• Remote-First Culture with an NYC HQ - Some teams may have different location requirements
• Workplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membership
• Disability & Life Insurance - 100% employer-paid
• Health Care FSA/HSA
• Annual Company Offsite
• Quarterly Team Co-Locations

ShopMy participates in E-Verify and will provide the federal government with your Form I-9 information to confirm work authorization upon hire.