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Job description
About the Role
Own paid growth for a consumer app, starting with a couples app preparing for a major App Store launch. You will lead acquisition hands-on and build a repeatable approach for future apps, with Meta as the primary channel and TikTok as a secondary channel.
What You'll Do
Manage campaigns in Meta Ads Manager and TikTok Ads, adjusting audiences, offers, and budgets and deciding when to pause or scale tests.
Write ad hooks and copy, adapt user-generated content into ads, brief creators, and ship a high volume of creative variants each week.
Track performance beyond the click using mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
Evaluate tests within 24 to 48 hours and share a weekly performance readout.
Work toward a target of approximately $2 CPI at scale for the November launch push.
What We're Looking For
Approximately 1 to 5 years of experience, with hands-on ownership of meaningful Meta or TikTok spend for consumer apps or app-install campaigns.
Experience working directly in Ads Manager and the ability to provide evidence of campaign work.
Strong ad-writing skills and experience with frequent creative testing, UGC, and creator briefs.
Comfort with performance data, CPI and downstream activation metrics, and tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
Experience growing a subscription app with real users is a plus.
Location
On-site in San Francisco or Palo Alto, California, or remote within the United States.