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Job description
Digital Marketer
Philadelphia, PA | Healthcare Industry | $70,000 – $80,000 per year
Remote - Full-Time | Work Hours: M to F 9:00 AM - 5:00 PM EST
Role Overview
Gotham Enterprises Ltd is a Healthcare Jobsite and Career Marketplace where Healthcare Professionals don't just look for Jobs but Manage their Careers. As a full-time Digital Marketer, you will be responsible for developing, implementing, and optimizing online marketing campaigns that drive traffic, engagement, and conversions. You will play a key role in growing our brand presence and ensuring our Job Site platform, Gotham Enterprises Ltd, is the go-to destination for healthcare professionals.
Objective: To Drive Significant Organic & Paid Web Traffic to our Platform
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and content marketing).
- Monitor campaign performance and optimize for ROI.
- Develop engaging content strategies to attract healthcare job seekers and employers.
- Manage paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.).
- Track, analyze, and report on digital marketing metrics.
- Stay up-to-date with digital marketing trends and best practices.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, English or related field.
- 5+ years of experience in digital marketing (Job Board, healthcare or recruitment industry experience is a plus).
- Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
- Proven track record of managing paid campaigns and driving measurable results.
- Excellent written and verbal communication skills.
- Creative thinker with strong analytical skills.
Benefits
- Competitive salary: $70,000 – $80,000 annually + Benefits + 21 days PTO.
- Opportunity to work in a mission-driven healthcare industry.
- Collaborative and supportive team environment.
- Professional growth and career development opportunities