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Job description
The role
You'll make Decoda the company clinic owners watch, search for and talk about.
Content is the core of this job: short form video, product stories and customer stories that make a busy clinic owner stop and pay attention. But you won't just make content. You'll take our product launches to market, help clinic owners find us when they search, and build a community around Decoda.
You see marketing as a way to grow the business. You know why you're making something before you make it, and you check whether it worked.
What you'll own
Make content clinic owners actually watch. You'll script, shoot and edit short form video and posts across Instagram, TikTok and LinkedIn every week. You'll turn demos, customer wins and industry moments into stories, and do more of what works.
Make every launch land. We ship products quickly. You'll help turn each release into a launch: the message, the content, the channels and the timing, so clinic owners understand why it matters and start using it.
Help clinic owners find us. When a clinic owner searches for answers, on Google or in tools like ChatGPT, Decoda should show up. You'll help shape content that ranks, gets cited and answers the questions our customers are actually asking.
Build a community around Decoda. You'll find ways to get clinic owners talking to us and to each other: customer spotlights, events, groups and conversations that make Decoda feel like more than software.
Know what's working. You'll track results every week and form your own view on what to double down on and what to cut.
How you think
You start with the business goal, not the format
You prioritize. With five ideas and time for one, you know how to choose
You ship fast, learn from the results and improve
You take feedback well and push back when you have a better idea
You're curious about the industry and the people we serve
What we're looking for
A portfolio of content real people watched, made by you
Proof you've owned something: a channel you grew, a launch you ran, a community you built, or a side project you took from zero
Strong writing. You can explain a product clearly and make it interesting
Range. You can write the script, hold the camera and cut the edit
You want to work hard. This is a small team moving fast, and the pace is high on purpose
Interest in aesthetics, wellness or healthcare is a plus, not a requirement
Logistics
This role is based in Toronto and is in person. Some travel for conferences.
Salary
$70K to $95K CAD